Organic food purchasing behavior of young consumers: the role of enviromental concern
Vol. 126 No. 5B (2017), Original Article
Vol. 126 No. 5B (2017)

Organic food purchasing behavior of young consumers: the role of enviromental concern

Original Article
https://doi.org/10.26459/jed.v126i5B.4114
Published 2017-03-17
Nguyễn Thị Hằng Nga
Thư ký chuyên san, Tạp chí Khoa học - Đại học Huế

Abstract

This research study focuses on factors which can affect purchasing behaviour of young customers with regard to organic food. Results from this study show that attitudes, perceived behavioral control, perceived consumer effectiveness and concern for self-image positively impact purchasing behaviour of highly environmental concern consumers. With respect to slightly environmental concern consumers their puchasing behaviour is not exposed to attitudes, perceived behavioral control, perceived consumer effectiveness and concern for self-image. Subjective norms positively affect consumer behaviour, regardless of whether the consumer is highly environmental concern or not. However, the effect of subjective norms on purchasing behaviour of low environmental concern consumers is greater than that of consumers with high environmental concern.
https://doi.org/10.26459/jed.v126i5B.4114
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