Abstract
This study examines factors influencing decisions to choose the University of Economics, Hue University among 12th grade students in Thua Thien Hue Province. The quota sampling technique is applied to collect 200 students enrolled in the University of Economics, Hue University. Research results of multiple linear regression models show that university characteristics, employability potential offered by the major, reference groups, communication activities, and personal characteristics of students are five factors affecting 12th grade students' choice of the University of Economic, Hue University.
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