The influence of social media usage on Hue City residents' perception and preventive behavior during Covid-19 pandemic
Vol. 132 No. 5A (2023), Original Article
Vol. 132 No. 5A (2023)

The influence of social media usage on Hue City residents' perception and preventive behavior during Covid-19 pandemic

Original Article
https://doi.org/10.26459/hueunijed.v132i5A.7083
Published 2023-04-20
Ho Thi Thanh Thanh
University of Economics, Hue University, 99 Ho Dac Di St., Hue, Vietnam
Hoang Trong Hung
University of Economics, Hue University, 99 Ho Dac Di St., Hue, Vietnam
Tran Thi Quynh Anh
University of Economics, Hue University, 99 Ho Dac Di St., Hue, Vietnam
PDF (Vietnamese)

Keywords

Covid-19
preventive behavior
social media usage
risk perception dịch Covid-19
hành vi phòng chống dịch
nhận thức về dịch bệnh
việc sử dụng mạng xã hội

Abstract

The objective of this study is to identify the effect of social media usage on Hue City residents' perception and preventive behavior during Covid-19 pandemic. The research is based on S-O-R (Stimulus - Organism - Response) theory. Using a sample of 291 residents and applying Structural Equation Modeling (SEM) in data analysis, the study found that “Social media usage” directly affects  “Trust in social media", "Risk perception about pandemic", and "Self-efficacy", thereby indirectly affecting the "Preventive behavior" of residents in Hue city. In addition, “Trust in social media" and "Risk perception about pandemic" also affect "Self-efficacy". Based on the results, some policies and managerial implications have been provided.

https://doi.org/10.26459/hueunijed.v132i5A.7083
PDF (Vietnamese)

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