The application of lecimancer in analyzing the difficulties in the production of specialties and souvenirs in Thua Thien Hue
Vol. 133 No. 5A (2024), Original Article
Vol. 133 No. 5A (2024)

The application of lecimancer in analyzing the difficulties in the production of specialties and souvenirs in Thua Thien Hue

Original Article
https://doi.org/10.26459/hueunijed.v133i5A.7311
Published 2024-03-29
Tran Thi Ngoc Lien
School of Hospitality and Tourism, Hue University, 22 Lam Hoang St., Hue, Vietnam
Le Ha Minh Nhat
School of Hospitality and Tourism, Hue University, 22 Lam Hoang St., Hue, Vietnam
PDF (Vietnamese)

Keywords

difficulties
production
specialties and souvenirs
Thua Thien Hue khó khăn
sản xuất
đặc sản và hàng lưu niệm
Thừa Thiên Huế

Abstract

This study was conducted from data collected through in-depth interviews with 21 producers of specialties and souvenirs in Thua Thien Hue. The primary goal is to evaluate the difficulties in producing specialties and souvenirs in Thua Thien Hue. The interview data were subsequently encoded using Leximancer 5.0 software. The results reveal that the producers of specialties and souvenirs in Thua Thien Hue are currently facing five main challenges, including (1) lack of design creativity, (2) lack of funding, (3) lack of human resources, (4) product branding infringement, and (5) weakness in promotional strategy.

https://doi.org/10.26459/hueunijed.v133i5A.7311
PDF (Vietnamese)

References

  1. Tăng Tấn Lộc, Lê Văn Hiệu và Dương Thanh Xuân (2019), Sản phẩm lưu niệm phục vụ du lịch ở Thành phố Cần Thơ, Tạp chí Nghiên cứu khoa học và Phát triển kinh tế Trường Đại học Tây Đô, Số Chuyên đề: 74–83.
  2. Sakkopoulos, E., Paschou, M., Panagis, Y., Kanellopoulos, D., Eftaxias, G., & Tsakalidis, A. (2015), E-souvenir application: QoS web based media delivery formuseum apps., Electronic Commerce Research, 15(1), 5–24.
  3. Siregar, E., Faulina, Novita, V. (2017), Factors influencing tourist to purchase souvenirs, International Journal of Management and Applied Science, 50(3), 239–247.
  4. Healy, R. G. (1994), Tourist Merchandise as a Means of Generating Local Benefits from Ecotourism, Journal of Sustainable Tourism, 2(3), 137–151.
  5. Jiang, K., Liu, L., Xiao, R., Yu, N. (2012), Mining Local Specialties for Travelers by Leveraging Structured and Unstructured Data, Advances in Multimedia.
  6. Horodyski, G. S., Manosso, F. C., Bizinelli, C., & Gândara, J. M. (2014), Souvenirs Gastronômicos como Lembranças de Viagem: um estudo de caso em Curitiba – Brasil, Via@ - Revista Internacional E Interdisciplinar de Turismo, (2), 1–16.
  7. Kim, T., & Lee, J. (2021), A Study On Story-Telling Associating Local Specialties And A Historical Person, Turkish Journal of Computer and Mathematics Education, 12(4), 125–133.
  8. Lehto, X. Y., Cai, L. A., O’Leary, J. T., & Huan, T. C. (2004), Tourist shopping preferences and expenditure behaviours: The case of the Taiwanese outbound market, Journal of Vacation Marketing, 10(4), 320–332.
  9. Swanson, K. K. (2004), Tourists’ and Retailers’ Perceptions of Souvenirs. Journal of Vacation Marketing, 10 (4), 363–77.
  10. Swanson, K. K. & Horridge, P. E. (2004), A Structural Model for Souvenir Consumption, Travel Activities, and Tourist Demographics, Journal of Travel Research, 42 (4), 372–80.
  11. Horodyski, G. S., Manosso, F. C., Bizinelli, C., & Gândara, J. M. (2014), Souvenirs Gastronômicos como Lembranças de Viagem: um estudo de caso em Curitiba – Brasil, Via@ - Revista Internacional E Interdisciplinar de Turismo, (2), 1–16.
  12. Jung, H. J. (2013), The role of souvenirs on the attitude formation tourist destination by recollection on-site tourism experience, Master Thesis. Ga Cheon University.
  13. Nguyễn Thị Tú Trinh, Nguyễn Huỳnh Kim Ngân, Khưu Ngọc Huyền (2018), Thực trạng phát triển hàng lưu niệm du lịch ở Thành phố Cần Thơ, Tạp chí Trường Đại học Cần Thơ, 54(6), 180–187.
  14. Hồ Bội Hoàn (2020), Các nhân tố ảnh hưởng đến việc mua hàng lưu niệm trên thị trường Thành phố Đà Nẵng, Luận văn Thạc sĩ, Đại học Đà Nẵng.
  15. Ritzer, G. (2003), Rethinking globalization: glocalization/grobalization and something/nothing, Sociological Theory, 21(3), 193–209.
  16. Adams, K. (2008), Indonesian souvenirs as micro-monuments to globalization and modernity: hybridization, deterritorialization, and commodification, In M. Hitchcock, V.
  17. Tedman, G. (2010), Origins of kitsch, Rethinking Marxism, 22(1), 56–67.
  18. Swanson, K. K. & Timothy D. J. (2012), Souvenirs: Icons of Meaning, Commercialization and Commoditization, Tourism Management, 33, 489–499.
  19. Hume, D. (2013), Tourism art and souvenirs: the material culture of tourism, Routledge.
  20. Husa, L. (2015), The commodification of handicrafs in Southeast Asia – a social and economic historical analysis, SDU Research Journal Humanities and Social Sciences, 87–98.
  21. Hashimoto, A., & Telfer, D. J. (2007), Geographical representations embedded within souvenirs in Niagara: The case of geographically displaced authenticity, Tourism Geographies, 9(2), 191–217.
  22. Lin, L., & Mao, P. C. (2015), Food for memories and culture - A content analysis study of food specialties and souvenirs, Journal of Hospitality and Tourism Management, 22, 19–29.
  23. Paraskevaidis, P., & Andriotis, K. (2015), Values of souvenirs as commodities, Tourism Management, 48, 1–10.
  24. Anderson, L. & Littrell, M. (1996), Group Profiles of Women as Tourists and Purchasers of Souvenirs. Family and Consumer Sciences Research Journal, 25(1), 28–55.
  25. Kim, S., & Littrell, M. A. (1999), Predicting souvenir purchase intentions, Journal of Travel Research, 38, 153–162.
  26. Bynum-Boley, B., Magnini, V. P., & Tuten, T. L. (2013), Social media picture posting and souvenir purchasing behavior: Some initial findings, In Tourism Management, 37, 27–30.
  27. Haldrup, M. (2017), Souvenirs: Magical objects in everyday life, Emotion, Space and Society, 22, 52–60.
  28. Amaro, S., Ferreira, B. M., & Henriques, C. (2019), Towards a deeper understanding of the purchase of souvenirs, Tourism and Hospitality Research, 20(2), 223–236.
  29. Meitiana, M., Setiawan, M., Rohman, F., & Irawanto, D. W. (2019), Factors affecting souvenir purchase behavior: valuable insight for tourism marketers and industry, Journal of Business and Retail Management Research, 13(3).
  30. Olalere, F. E. (2020), Solidifying Tourists Post-Travel Memories Through Souvenir, GeoJournal of Tourism and Geosites, 33(4spl), 1456–1461.
  31. Soukhathammavong, B. (2018), Suppliers’ Perspectives on Authentic Souvenir Products: A case of Luang Prabang, Laos, Master Thesis, Victoria University of Wellington.
  32. Sirisack, D., Sirivanh, T., Sengchanh, S., & Bounpathaph, L. (2016), The Potential and Preparedness of Local Products in the Brand Building for Tourist Souvenirs, Luang Prabang, Laos PDR, PSAKU International Journal of Interdisciplinary Research (PSAKUIJIR), 5(2), 51–62.
  33. Tashakkori, A., & Teddlie, C. (2003), Issues and dilemmas in teaching research methods courses in social and behavioural sciences: US perspective, International journal of social research methodology, 6(1), 61–77.
  34. Malina, M. A., Hanne, S. O., Nørreklit, F., Selto, H. (2011), Lessons learned: Advantages and disadvantages of mixed method research, Qualitative Research in Accounting & Management, 8(1), 59–71.
  35. Robson, C. (2002), Real World Research: A Resource for Social Scientists and Practitioner-Researchers, New Jersey: Wiley Publishing, Inc.
  36. Jafari, K., Ozduran, A. and Saydam, M. B. (2021), Hospitality and tourism industry amid COVID-19 pandemic: voices from small Mediterranean town, International Hospitality Review, Vol. ahead-ofprint No. ahead-of-print (in press).
  37. Saydam, M. B. (2017), Destination Image of Famagusta Walled City: Travelers’ and Local Stakeholders’ Perspectives, Master’s thesis, Eastern Mediterranean University EMU-Dogu Akdeniz Universitesi (DA € U).
  38. Mazaheri, M., Eriksson, L. E., Heikkilä, K., Nasrabadi, A. N., Ekman, S. L., & Sunvisson, H. (2013), Experiences of living with dementia: qualitative content analysis of semi‐structured interviews, Journal of Clinical Nursing, 22(21-22), 3032–3041.
  39. Arasli, H., Saydam, M. B., Gunay, T. and Jafari, K. (2021), Key attributes of Muslim-friendly hotels’ service quality: voices from booking.com, Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print (in press).
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Copyright (c) 2024 Array