THE EVOLUTION OF AGRITOURISM: A COMPREHENSIVE ANALYSIS OF INFLUENCING FACTOR
Vol. 134 No. 5D (2025), Original Article
Vol. 134 No. 5D (2025)

THE EVOLUTION OF AGRITOURISM: A COMPREHENSIVE ANALYSIS OF INFLUENCING FACTOR

Original Article
https://doi.org/10.26459/hueunijed.v134i5D.7770
Published 2025-05-13
Do Thi Thao
School of Hospitality and Tourism, Hue University, 22 Lam Hoang St., Hue, Vietnam
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Keywords

agritourism
agritourism development
factor
sustainability
bibliometric
content analysis

Abstract

In recent years, agritourism has captured significant interest from researchers due to its potential for fostering sustainable development in rural areas and preserving local cultures. However, comprehensive analyses of the factors influencing the growth of this sector remain limited. This study employs Bibliometric and content analysis methods using the Scopus database, covering 427 articles published from 1991 to 2025 through the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guideline to provide a clearer and more comprehensive picture of agritourism development. The findings indicate a global increase in publications and international collaboration efforts, particularly among countries like the United States, Italy, China, Japan, and South Korea. Co-occurrence and thematic evolution analyses reveal a shift from traditional rural experiences to high-tech, sustainable tourism models, highlighting trends in digital marketing and personalized tourist experiences. The knowledge framework developed from this study integrates factors from both the demand side, such as tourists' perceptions of sustainability and their use of technology, and the supply side, which includes infrastructure development, human resources, resilience, and community engagement. This research significantly contributes to a deeper understanding of the dynamics shaping agritourism, offering valuable insights for policymakers, researchers, and practitioners seeking to advance sustainable agritourism development.

https://doi.org/10.26459/hueunijed.v134i5D.7770
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