http://222.255.146.83/index.php/hujos-ed/issue/feed 2025-04-02T09:22:07+00:00 Tạp chí Khoa học Đại học Huế nguyenquocthienhuong@hueuni.edu.vn Open Journal Systems <p><strong>ISSN (Print) 2588-1205 </strong></p> <p><strong>ISSN (Online) 2615-9716</strong></p> <p><strong>Editor in chief: </strong>Tran Van Giang</p> <p><strong>Academic Editor: </strong>Hoang Trong Hung</p> <p><strong>Technical Editor: </strong>Nguyen Quoc Thien Huong</p> <p><strong>Phone:</strong> 02343845658 | <strong>Email: </strong>nguyenquocthienhuong@hueuni.edu.vn</p> <hr /> http://222.255.146.83/index.php/hujos-ed/article/view/7650 2024-11-04T07:32:46+00:00 Nguyen Thi Thuy Đat nttdat@hce.edu.vn Bui Thi Thanh Nga bttnga@hce.edu.vn Nguyen Thi Phuong Thao nguyenthiphuongthao.hce@gmail.com

<p>The authors conducting this research aim to explore consumer acceptance of chatbots in customer service in VNPT Hue. Based on data collected from 185 users through a convenience sampling approach, the study utilized SPSS 20.0 software to perform descriptive statistical analysis. The results indicate that consumers have a relatively positive perception of chatbots, and there are four factors influencing the chatbot adoption. Certain administrative implications are proposed to help increase awareness and use of chatbot services in the telecommunications industry.</p>

2025-04-02T00:00:00+00:00 Copyright (c) 2025 Nguyen Thi Thuy Đat, Bui Thi Thanh Nga, Nguyen Thi Phuong Thao