http://222.255.146.83/index.php/hujos-ed <p><strong>ISSN (Print) 2588-1205 </strong></p> <p><strong>ISSN (Online) 2615-9716</strong></p> <p><strong>Editor in chief: </strong>Tran Van Giang</p> <p><strong>Academic Editor: </strong>Hoang Trong Hung</p> <p><strong>Technical Editor: </strong>Nguyen Quoc Thien Huong</p> <p><strong>Phone:</strong> 02343845658 | <strong>Email: </strong>nguyenquocthienhuong@hueuni.edu.vn</p> <hr /> Hue University en-US Hue University Journal of Science: Economics and Development 2588-1205 http://222.255.146.83/index.php/hujos-ed/article/view/7650 <p>The authors conducting this research aim to explore consumer acceptance of chatbots in customer service in VNPT Hue. Based on data collected from 185 users through a convenience sampling approach, the study utilized SPSS 20.0 software to perform descriptive statistical analysis. The results indicate that consumers have a relatively positive perception of chatbots, and there are four factors influencing the chatbot adoption. Certain administrative implications are proposed to help increase awareness and use of chatbot services in the telecommunications industry.</p> Nguyen Thi Thuy Đat Bui Thi Thanh Nga Nguyen Thi Phuong Thao Copyright (c) 2025 Nguyen Thi Thuy Đat, Bui Thi Thanh Nga, Nguyen Thi Phuong Thao https://creativecommons.org/licenses/by-sa/4.0 2025-04-02 2025-04-02 134 5D 05–27 05–27 10.26459/hueunijed.v134i5D.7650