Factors affecting the customers' intention to continue using prenatal care services at Tu Du Hospital, Ho Chi Minh City

Ha Tien Ngoc, Phan Thanh Hoan — Fri, 22 May 2026 00:00:00 +0700

This study analyzes the factors influencing the intention to continue using prenatal care services at Tu Du Hospital in Ho Chi Minh City through an integrated model based on three pillars: service quality, satisfaction, and brand image. Using a quantitative approach, data were collected from 232 pregnant patients in need of prenatal care and analyzed using PLS-SEM. The results indicate that all five dimensions of service quality positively impact satisfaction. Meanwhile, the direct effect of brand image on continuance intention is relatively modest. From a managerial perspective, the findings emphasize that obstetric and gynecological healthcare facilities should particularly prioritize building trust (through specialized obstetric expertise) and transparency (clear explanations regarding fetal condition, prescribed tests, and costs) in prenatal care services to enhance satisfaction, thereby increasing long-term patient loyalty.

Research trends in green packaging within e-commerce supply chains: a bibliometric analysis of Web of Science publications

Tran The Tung — Fri, 22 May 2026 00:00:00 +0700

The increase of packaging waste from e-commerce is raising the need for supply chains to transition toward a circular economy orientation. This study employs a bibliometric approach to systematically examine the knowledge structure of sustainable packaging research. The dataset consists of 572 articles indexed in the Web of Science database between 2014 and 2026 and was screened using the PRISMA protocol. Bibliometric mapping conducted with VOSviewer indicates a shift in research emphasis from material-based technological solutions to supply chain governance and extended producer responsibility (EPR). Keyword co-occurrence analysis reveals three dominant research streams including urban logistics, macro-level policy frameworks, and consumer behavioral psychology. The scientific landscape highlights the leading role of European countries while also reflecting increasing waste-management challenges in emerging economies. The findings position e-commerce platforms as key actors in coordinating environmental responsibility across value chains. For transitional economies such as Vietnam, the implementation of circular packaging systems requires the development of logistics data infrastructures and the integration of informal waste collection networks. Additionally, behavioral interventions aimed at encouraging sustainable consumption practices are essential to complement infrastructural reforms.

Hue University Journal of Science: Economics and Development

Factors affecting the customers' intention to continue using prenatal care services at Tu Du Hospital, Ho Chi Minh City

Research trends in green packaging within e-commerce supply chains: a bibliometric analysis of Web of Science publications