Solutions to improve traffic to the website through Facebook

Abstract

Increasing traffic to a website is one of the vital needs of the website owner and also a difficult task for the person in charge of the search engine optimization of such a website. In fact, this work often focuses on traffic sources identified by search engines and fails to make use of other channels effectively for traffic increase. Moreover, not every digital marketer knows how to efficiently and appropriately use support tools to increase website traffic from different sources such as social networks. In this article, we aim to study a number of methods to increase traffic to websites from Facebook social network and develop a tool to support this process (https://socima.site). In order to prove the efficiency of this social media marketing tool in increasing traffic to websites, a test has been conducted to assess the increase of traffic to “https://sinhviendulich.info” - a website that provides tourism-related information.