Factors affecting domestic tourists' intention to return to Binh Quoi village
Vol. 130 No. 5C (2021), Original Article
Vol. 130 No. 5C (2021)

Factors affecting domestic tourists' intention to return to Binh Quoi village

Original Article
https://doi.org/10.26459/hueunijed.v130i5C.6019
Published 2021-07-22
Nguyen Phuong Tuong Lan
Banking University Ho Chi Minh City, 39 Ham Nghi St., District 1, Ho Chi Minh City
Nguyen Van Thich
Banking University Ho Chi Minh City, 39 Ham Nghi St., District 1, Ho Chi Minh City
PDF (Vietnamese)

Keywords

ý định quay trở lại
du khách nội địa
Bình Quới intention to return
domestic tourists
Binh Quoi village

Abstract

This studyaims to identify factors affecting domestic tourists' intention to return to Binh Quoi Village. The sample size selected is 300 domestic tourists who have been traveling at Binh Quoi Village. Qualitative and quantitative research methods with group discussion, Cronbach's Alpha test, Exploratory Factor Analysis (EFA), and multivariate linear regression have been used in this study. The research results show that 06 factors affect domestic tourists' intention to return to Binh Quoi Village. Based on the research results, the  authors propose managerial implications to improve the ability to attract domestic tourists to return to Binh Quoi Village in the future.

https://doi.org/10.26459/hueunijed.v130i5C.6019
PDF (Vietnamese)

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