Measuring destination’s attractiveness of Ly Son, Quang Ngai
Vol. 130 No. 5A (2021), Original Article
Vol. 130 No. 5A (2021)

Measuring destination’s attractiveness of Ly Son, Quang Ngai

Original Article
https://doi.org/10.26459/hueunijed.v130i5A.6320
Published 2021-06-30
Tran Thi Ngoc Lien
School of Hospitality and Tourism, Hue University, 22 Lam Hoang St., Hue, Vietnam
Huynh Van Chuong
Hue University, 3 Lê Lợi St., Hue, Vietnam
Do Manh Hung
Hue University, 3 Lê Lợi St., Hue, Vietnam
PDF (Vietnamese)

Keywords

khả năng thu hút
du khách nội địa
điểm đến Lý Sơn destination’s attractiveness
domestic tourist
Ly Son

Abstract

This study was based on data collected through a survey of 250 domestic tourists using structured questionnaires in Ly Son, Quang Ngai province, Vietnam. The main objective of the study is to examine the tourism destination’s attractiveness of Ly Son by applying the destination attribute model based on tourists’ opinions. The results show that although the tourism resources of Ly Son are highly valued, the tourism products and services are not sufficient. To increase the destination’s attractiveness of Ly Son, it is completely necessary to develop/enhance nightlife/entertainment activities, accommodation services, the professionalism of tourism workers, environmental sanitation, public services and amenities, shopping and culinary services to better meet the tourist’s needs in Ly Son.

https://doi.org/10.26459/hueunijed.v130i5A.6320
PDF (Vietnamese)

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