Factors affecting securities investment intention of individual investors in Vietnam during the COVID-19 pandemic
Vol. 131 No. 5A (2022), Original Article
Vol. 131 No. 5A (2022)

Factors affecting securities investment intention of individual investors in Vietnam during the COVID-19 pandemic

Original Article
https://doi.org/10.26459/hueunijed.v131i5A.6686
Published 2022-04-21
Nguyen Dinh Toan
National Economics University, 207 Giai Phong St., Hanoi, Vietnam
Nguyen Huong Giang
National Economics University, 207 Giai Phong St., Hanoi, Vietnam
Nguyen Kim Anh
National Economics University, 207 Giai Phong St., Hanoi, Vietnam
Do Dieu Linh
National Economics University, 207 Giai Phong St., Hanoi, Vietnam
Trinh Thanh Dat
National Economics University, 207 Giai Phong St., Hanoi, Vietnam
Mai Trung Hieu
National Economics University, 207 Giai Phong St., Hanoi, Vietnam
PDF (Vietnamese)

Keywords

Đại dịch COVID – 19
ý định đầu tư chứng khoán
kiến thức tài chính
thái độ đối với đấu tư tài chính COVID-19 pandemic
invesment intention
financial knowledge
attitude towards financial investment

Abstract

The study was conducted to investigate the factors influencing individual investor’s intention in stock markets during the COVID-19 pandemic based on the survey’s data of 525 individuals with interest and intention to invest in stock markets in Vietnam. Structural Equation Modeling (SEM) was used to test the hypotheses. The findings from the study indicated that (1) Covid - 19 Pandemic, (2) Risk Taking Propensity, (3) Attitude towards financial investment, (4) Finance Self Efficacy, and (5) Subjective Norms had a significant positive effect on individual investors' investment intention. Meanwhile, Financial Knowledge has a negative impact on investment intention. Based on the study’s empirical analysis, some implications were proposed to help securities enterprises on how to attract individual investors.

https://doi.org/10.26459/hueunijed.v131i5A.6686
PDF (Vietnamese)

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