CÁC NHÂN TỐ ẢNH HƯỞNG ĐẾN Ý ĐỊNH ĐẦU TƯ CHỨNG KHOÁN CỦA NHÀ ĐẦU TƯ CÁ NHÂN TẠI VIỆT NAM TRONG BỐI CẢNH ĐẠI DỊCH COVID-19
Tập 131 Số 5A (2022), Nghiên cứu
Tập 131 Số 5A (2022)

CÁC NHÂN TỐ ẢNH HƯỞNG ĐẾN Ý ĐỊNH ĐẦU TƯ CHỨNG KHOÁN CỦA NHÀ ĐẦU TƯ CÁ NHÂN TẠI VIỆT NAM TRONG BỐI CẢNH ĐẠI DỊCH COVID-19

Nghiên cứu
https://doi.org/10.26459/hueunijed.v131i5A.6686
Đã xuất bản 2022-04-21
Nguyễn Đình Toàn
Trường Đại học Kinh tế Quốc dân, 207 Giải Phóng, Hà Nội, Việt Nam
Nguyễn Hương Giang
Trường Đại học Kinh tế Quốc dân, 207 Giải Phóng, Hà Nội, Việt Nam
Nguyễn Kim Anh
Trường Đại học Kinh tế Quốc dân, 207 Giải Phóng, Hà Nội, Việt Nam
Đỗ Diệu Linh
Trường Đại học Kinh tế Quốc dân, 207 Giải Phóng, Hà Nội, Việt Nam
Trịnh Thành Đạt
Trường Đại học Kinh tế Quốc dân, 207 Giải Phóng, Hà Nội, Việt Nam
Mai Trung Hiếu
Trường Đại học Kinh tế Quốc dân, 207 Giải Phóng, Hà Nội, Việt Nam
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Từ khóa

Đại dịch COVID – 19
ý định đầu tư chứng khoán
kiến thức tài chính
thái độ đối với đấu tư tài chính COVID-19 pandemic
invesment intention
financial knowledge
attitude towards financial investment

Tóm tắt

Nghiên cứu này nhằm phân tích các nhân tố ảnh hưởng đến ý định đầu tư chứng khoán của các nhà đầu tư cá nhân trong bối cảnh đại dịch COVID-19 dựa trên cơ sở dữ liệu khảo sát 525 cá nhân có quan tâm và ý định đầu tư chứng khoán tại Việt Nam. Mô hình cấu trúc tuyến tính (SEM) đã được sử dụng để kiểm định các giả thuyết. Kết quả nghiên cứu đã chỉ ra rằng các nhân tố (1) Ảnh hưởng của đại dịch                 COVID-19, (2) Xu hướng chấp nhận rủi ro, (3) Thái độ đối với đầu tư chứng khoán, (4) Hiệu quả tự tài chính và (5) Chuẩn chủ quan có ảnh hưởng tích cực đến ý định đầu tư của các cá nhân theo mức độ giảm dần. Trong khi đó, yếu tố kiến thức về tài chính lại có tác động ngược chiều đến ý định đầu tư. Nghiên cứu cũng đưa ra một số gợi ý đối với các công ty chứng khoán trong việc thu hút các nhà đầu tư cá nhân.

https://doi.org/10.26459/hueunijed.v131i5A.6686
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