Consumer purchase intention towards tea products with environmentally friendly packaging in Hue city
Vol. 131 No. 5C (2022), Original Article
Vol. 131 No. 5C (2022)

Consumer purchase intention towards tea products with environmentally friendly packaging in Hue city

Original Article
https://doi.org/10.26459/hueunijed.v131i5C.6786
Published 2022-10-05
Nguyen Hoang Diem My
University of Economics, Hue University, 99 Ho Dac Di St., Hue, Vietnam
Tran Huynh Bao Chau
University of Economics, Hue University, 99 Ho Dac Di St., Hue, Vietnam
Nguyen Thi Huong Giang
University of Economics, Hue University, 99 Ho Dac Di St., Hue, Vietnam
Bui Dung The
University of Economics, Hue University, 99 Ho Dac Di St., Hue, Vietnam
Pham Xuan Hung
University of Economics, Hue University, 99 Ho Dac Di St., Hue, Vietnam
PDF (Vietnamese)

Keywords

purchase intention
tea products
environmentally friendly packaging ý định mua
sản phẩm trà
bao gói sản phẩm thân thiện với môi trường

Abstract

This study investigates the trend of consumption of tea products with different packaging types, and identifies the impacts of consumers’ awareness towards the environment and interest towards policies encouraging the consumption of products with environmentally friendly packaging on the purchasing intention. Results of a survey with 160 consumers in Hue City showed that environmental awareness and interest towards policies encouraging the consumption of products with environmentally friendly packaging have positive effects on the purchase intention of tea products with environmentally friendly packaging. Furthermore, purchase intention tends to increase among young consumers with a medium-high income level. Based on the results, recommendations are proposed to impulse the purchasing intention towards tea products with environmentally friendly packaging.

https://doi.org/10.26459/hueunijed.v131i5C.6786
PDF (Vietnamese)

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