Keywords
du lịch
FAHP
Quảng Bình investment attraction
tourism
FAHP
Quang Binh
Abstract
This study aims to identify the key factors that influence investors’ decision to invest in the tourism sector in Quang Binh province. Based on the survey data from the experts, local authorities and the owners of local tourism companies and FAHP approach, the study indicates that the first three important factors that influence the decision of investors in tourism sectors in the Quang Binh province are the quality of human resources, the ability to get land for expanding business activities and the advantages of location. The following important factors are market potential (tourism product linkages), transport infrastructure and public administrative service. The cost advantage factor has the lowest influence because there is little difference in production cost among locations in the Central region in Vietnam. The results of this study suggest that the importance of improving the quality of tourism development planning, strengthen human resource training and improve the public administrative service in order to attract more investment in tourism sector in Quang Binh province.
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