The Effects of Personal Values on Responsible Tourism Behavioral Intention: A Case Study of the Dong Thap Muoi Region
Vol. 133 No. 5A (2024), Original Article
Vol. 133 No. 5A (2024)

The Effects of Personal Values on Responsible Tourism Behavioral Intention: A Case Study of the Dong Thap Muoi Region

Original Article
https://doi.org/10.26459/hueunijed.v133i5A.7287
Published 2024-03-29
Nguyen Anh Loi
School of Hospitality and Tourism, Hue University, 22 Lam Hoang St., Hue, Vietnam
Sui Nghiep Phat
School of Hospitality and Tourism, Hue University, 22 Lam Hoang St., Hue, Vietnam
PDF (Vietnamese)

Keywords

giá trị cá nhân
hành vi du lịch
du lịch có trách nhiệm
Đồng Tháp Mười personal values
tourist behavior
responsible tourism
the Dong Thap Muoi region

Abstract

Responsible tourism is being developed as a vital product by many destinations all over the world. This study combines two foundational theories, the Theory of Reasoned Action and the Push & Pull Theory, to measure the impact of personal values on travelers’ attitudes towards responsible travel and determine the relationships between factors in the model. This study conducted a survey of 222 respondents at tourist sites in the Dong Thap Muoi region. The authors utilized the exploratory factor analysis (EFA) method and tested the hypothesis using a linear structural model approach with SmartPLS 4.0 software. The findings show that personal values (particularly intrinsic values) positively influence travelers’ motivation and behavior towards responsible tourism. Meanwhile, the study also found that internal personal values have an indirect impact on responsible travel behavioral intention through two intermediate variables: travel motivation and tourist attitudes.

https://doi.org/10.26459/hueunijed.v133i5A.7287
PDF (Vietnamese)

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