VAI TRÒ TRUNG GIAN CỦA NIỀM TIN TỔ CHỨC TRONG MỐI QUAN HỆ GIỮA DANH TIẾNG TỔ CHỨC VÀ HÀNH VI XANH CỦA NHÂN VIÊN TRONG NGÀNH DU LỊCH
Vol. 135 No. 5A (2026), Special Issue: SAST 2025
Vol. 135 No. 5A (2026)

VAI TRÒ TRUNG GIAN CỦA NIỀM TIN TỔ CHỨC TRONG MỐI QUAN HỆ GIỮA DANH TIẾNG TỔ CHỨC VÀ HÀNH VI XANH CỦA NHÂN VIÊN TRONG NGÀNH DU LỊCH

Special Issue: SAST 2025
https://doi.org/10.26459/hueunijed.v135i5A.8171
Published 2025-12-31
Hoang Ta
Đại học Phan thiết

Keywords

Danh tiếng tổ chức; Niềm tin tổ chức; Hành vi xanh của nhân viên. Organizational reputation; Organizational trust; Employee green behavior.

Abstract

This study aims to explore the mediating role of organizational trust (OT) in the relationship between organizational reputation (ORP) and employee green behavior (EGB) in tourism enterprises in Xuan Huong ward, Da Lat, Lam Dong province. Based on data from 367 questionnaires from tourism company employees, the analysis results show that organizational reputation has a positive impact on employee green behavior directly and through the mediating variable of organizational trust. The study contributes to the theoretical system of green behavior in the tourism industry and proposes some practical managerial implications to enhance organizational trust and green behavior in local tourism enterprises.

https://doi.org/10.26459/hueunijed.v135i5A.8171

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