Vol. 135 No. 5A (2026): Hue University Journal of Science: Economics and Development | Hue University Journal of Science: Economics and Development

Original Article

Bui Xuan Thang, Tran Huu Tuan, Than Trong Thuy, Nguyen Hai Xuan

5–25

FACTORS AFFECTING DINERS' MOTIVATION TO SHARE STREET FOOD EXPERIENCES IN HO CHI MINH CITY

PDF (Vietnamese)

Ai Nhan Nguyen, Tan Quan Truong, Trong Hung Hoang

27-43

FACTORS AFFECTING THE QUALITY OF HUMAN RESOURCES IN COLLEGES

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Huynh Bao Chau Tran, Huynh Quang Minh Tran

45-61

FACTORS AFFECTING THE MAINTENANCE OF ORGANIC RICE PRODUCTION CONTRACTS: A CASE STUDY OF TWO COOPERATIVES IN THUA THIEN HUE

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Tong Viet Bao Hoang, Le Thi Phuong Thanh, Pham Xuan Hung, Le Thi Phuong Thao, Hoang Viet Hanh Nguyen

63-79

APPLICATION OF THE FUZZY ANALYTIC HIERARCHY PROCESS TO EVALUATE THE IMPORTANCE OF DIGITAL MARKETING COMPONENTS: EVIDENCE FROM THE HOTEL SECTOR

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Phan Thanh Hoan, Nguyen Huu Nghi

81-97

IMPACT OF SERVICE QUALITY OF VNPT’S ONESME E-COMMERCE PLATFORM ON CUSTOMER SATISFACTION: EMPIRICAL EVIDENCE FROM A LUOI, HUE CITY

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Ta Hoang Giang

99-124

THE MEDIATING ROLE OF ORGANIZATIONAL TRUST IN THE RELATIONSHIP BETWEEN ORGANIZATIONAL REPUTATION AND EMPLOYEE GREEN BEHAVIOR IN THE TOURISM INDUSTRY

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Nguyen Phan Bao Nhi, Hoang Trong Hung, Hoang Ngoc Than

125-155

FACTORS AFFECTING THE ADOPTION INTENTION OF ARTIFICIAL INTELLIGENCE (AI) TOOLS IN LEARNING AMONG STUDENTS AT HUE UNIVERSITY

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Thai Hoa Tran, Ngoc Luu Quang Le, Lien Thi Quynh Le

157-177

PSO-OPTIMIZED DEEP LEARNING MODELS FOR STOCK PRICE FORECASTING: EVIDENCE FROM VCB STOCK

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Tourism - Culture - Sustainability

Thi Nga Ton

179-203

DESTINATION IMAGE AND TOURIST BEHAVIORAL INTENTION: A NEED FOR A NEW APPROACH?

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Economics

Phan Van Hoa

205-224

FACTORS AFFECTING THE ACCEPTANCE OF ADOPTING DIGITAL TRANSFORMATION ON ONLINE SALES AT HUE HANDICRAFT ESTABLISHMENTS

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Business

Thi Van Le

225-246

THE IMPACT OF LIVESTREAMING ON SHOPPING BEHAVIOR IN THE FASHION INDUSTRY: A COMPARISON BETWEEN GENERATIONS X, Y, AND Z IN VIETNAM

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Accounting - Finance

Ho Thi Thuy Nga, Le Viet Xuan Vu, Tran Phuong Linh, Pham Van Tam, Le Ngoc My Van

247-266

THE IMPACT OF ORGANIZATIONAL AND INDIVIDUAL FACTORS ON ACCOUNTANTS’ INTENTIONS TO ENGAGE IN UNETHICAL PROFESSIONAL BEHAVIOR IN HUE CITY

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