Research trends in green packaging within e-commerce supply chains: a bibliometric analysis of Web of Science publications
Vol. 135 No. 5B (2026), Original Article
Vol. 135 No. 5B (2026)

Research trends in green packaging within e-commerce supply chains: a bibliometric analysis of Web of Science publications

Original Article
https://doi.org/10.26459/hueunijed.v135i5B.8331
Published 2026-05-22
Tran The Tung
Quoc Hung hitech packaging joint stock company

Keywords

Bao bì xanh
Thương mại điện tử
Kinh tế tuần hoàn
Trắc lượng thư mục
trách nhiệm mở rộng của nhà sản xuất Green packaging
E-commerce
Circular economy
Bibliometric analysis
extended producer responsibility (EPR)

Abstract

The increase of packaging waste from e-commerce is raising the need for supply chains to transition toward a circular economy orientation. This study employs a bibliometric approach to systematically examine the knowledge structure of sustainable packaging research. The dataset consists of 572 articles indexed in the Web of Science database between 2014 and 2026 and was screened using the PRISMA protocol. Bibliometric mapping conducted with VOSviewer indicates a shift in research emphasis from material-based technological solutions to supply chain governance and extended producer responsibility (EPR). Keyword co-occurrence analysis reveals three dominant research streams including urban logistics, macro-level policy frameworks, and consumer behavioral psychology. The scientific landscape highlights the leading role of European countries while also reflecting increasing waste-management challenges in emerging economies. The findings position e-commerce platforms as key actors in coordinating environmental responsibility across value chains. For transitional economies such as Vietnam, the implementation of circular packaging systems requires the development of logistics data infrastructures and the integration of informal waste collection networks. Additionally, behavioral interventions aimed at encouraging sustainable consumption practices are essential to complement infrastructural reforms. 

https://doi.org/10.26459/hueunijed.v135i5B.8331

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