Determinants of ethnic minority households’ participation in community-based tourism development: a structural model in the Hoa Binh study area, Vietnam

Tóm tắt

This study examines the determinants of ethnic minority households’ participation in community-based tourism (CBT) development in the Hoa Binh study area, Vietnam, by proposing and testing a structural model linking seven constructs: tourism education, social capital, perceived benefits, policy support, technological skills, community cohesion, and participation in CBT. To support this model test, a context-specific measurement scale was adapted and preliminarily validated through a sequential mixed-methods approach comprising a literature review, expert consultation, and a survey. The qualitative phase was used to identify, evaluate, and refine measurement items to ensure their relevance to the socio-cultural context of ethnic minority communities. A survey was subsequently conducted with 175 ethnic minority household heads or adult household representatives in the CBT destinations of Mai Chau and Da Bac. Data were analyzed using SmartPLS 4 to test the proposed structural relationships, with internal consistency reliability, convergent validity, and discriminant validity assessed to confirm the adequacy of the underlying measurement model. The results indicate that technological skills, community cohesion, and tourism education have the largest estimated direct associations with the extent of participation in CBT among the surveyed households. In addition, significant indirect effects through community cohesion were identified for social capital, perceived benefits, and policy support, supporting the proposed indirect relationships through community cohesion. These findings provide empirical evidence on the factors shaping ethnic minority household participation in community-based tourism. 

https://doi.org/10.26459/hueunijed.v135i5D.8440
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