Vol. 135 No. 5D (2026)

Published June 16, 2026

https://doi.org/10.26459/hueunijed.v135i5D

Hue University Journal of Science: Economics and Development

Original Article

Nguyen Thi Thu Ha, Nguyen Van Thich, Dang Truong Thanh Nhan

Factors influencing trust in sellers, trust in community and fashion purchase intention in social commerce in Viet Nam

Bui Thi Thanh Nga, Hoang Trong Hung

Exploring the relationship between AI service quality dimensions and consumers’ perceived competence: a study in the online retail industry