Impacts of authenticity on tourists’ experience quality and satisfaction – The case of Hue city
Vol. 130 No. 5C (2021), Original Article
Vol. 130 No. 5C (2021)

Impacts of authenticity on tourists’ experience quality and satisfaction – The case of Hue city

Original Article
https://doi.org/10.26459/hueunijed.v130i5C.6306
Published 2021-11-02
Truong Thi Thu Ha
School of Hospitality and Tourism, Hue University, 22 Lam Hoang St., Hue, Vietnam
Le Thi Ha Quyen
School of Hospitality and Tourism, Hue University, 22 Lam Hoang St., Hue, Vietnam
PDF (Vietnamese)

Keywords

tính chân thực
chất lượng trải nghiệm du lịch
sự hài lòng
PLS-SEM
Huế authenticity
experience quality
satisfaction
PLS-SEM
Hue

Abstract

In the tourism sector, the concept of authenticity has been researched for more than half a century. However, no particular study employing empirical data on this issue has been conducted in Vietnam. Furthermore, experience quality - a term developed to evaluate tourist experiences - is a relatively new topic that has attracted the interest of many local and international academics. Through a survey of 205 travellers in Hue city, this study examines the influence of authenticity on the quality of experience and satisfaction in the context of cultural heritage tourism. Accordingly, the impact of two dimensions of authenticity, "object-based" and "existential", on experience quality is investigated using the structural equation modelling approach. The findings of the study confirmed the positive impact of each dimension of authenticity on experience quality and satisfaction. Therefore, it is recommended that cultural tourism attractions should be offered that provide visitors with a high-quality authentic experience in order to enhance visitor satisfaction.

https://doi.org/10.26459/hueunijed.v130i5C.6306
PDF (Vietnamese)

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