The influence of destination social responsibility on revisit intentions of tourists: A case study in DaLat
Vol. 130 No. 5A (2021), Original Article
Vol. 130 No. 5A (2021)

The influence of destination social responsibility on revisit intentions of tourists: A case study in DaLat

Original Article
https://doi.org/10.26459/hueunijed.v130i5A.6307
Published 2021-06-30
Mai Thi Kieu Lan
Dalat Tourism College, 5 Cam Ly St., Đa Lat, Lam Đong, Vietnam
Hoang Trong Hung
University of Economics, Hue University, 99 Ho Dac Di St., Hue, Vietnam
PDF (Vietnamese)

Keywords

destination social responsibility
destination preference
tourist satisfaction
destination attachment
revisit intentions TNXH điểm đến
sự hài lòng điểm đến
sự yêu thích điểm đến
sự gắn bó điểm đến
ý định quay lại
du khách

Abstract

This study examines the influence of destination social responsibility on revisit intentions of tourists. The study used survey data from 353 tourists in Dalat and applied structural equation modelling (SEM) to test the proposed relationships in the model. The findings indicate that destination social responsibility positively impacts destination preference and tourist satisfaction. Destination preference directly affects tourist satisfaction and destination attachment, which in turn positively influences revisit intentions. This study has theoretical and empirical contributions to literature on destination social responsibility.

https://doi.org/10.26459/hueunijed.v130i5A.6307
PDF (Vietnamese)

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