FACTORS INFLUENCING TEACHERS’ INTEGRATING INTERCULTURAL COMMUNICATIVE COMPETENCE (ICC) INTO BUSINESS ENGLISH TEACHING
Tập 129 Số 6B (2020), Journal of Social Sciences and Humanities
Tập 129 Số 6B (2020)

FACTORS INFLUENCING TEACHERS’ INTEGRATING INTERCULTURAL COMMUNICATIVE COMPETENCE (ICC) INTO BUSINESS ENGLISH TEACHING

Journal of Social Sciences and Humanities
https://doi.org/10.26459/hueuni-jssh.v129i6B.5490
Đã xuất bản 2020-02-17
Duyen Thi Phung Ho
College of Foreign Economic Relations (COFER)
Huong Nu Nhu Ton
University of Foreign languages, Hue University, Vietnam

Tóm tắt

Globalization has triggered the need to teach ICC in Business English education for effective communication and interaction across cultural diversity. This case study was carried out at a college specializing in International Trade in Vietnam with six Business English teachers as participants. The study aims to explore factors influencing the teachers’ integrating ICC into their Business English teaching (BET). The data were collected through 1/ in- depth interviews; 2/ analyses of two syllabi and two Business English textbooks in current use; 3/classroom observations. Inductive analysis was used to analyze the data. The findings revealed that the teachers hesitated to teach ICC due to multiple influential factors. The results of the study were a good source of data for more efficient policies to develop ICC teaching and learning in the global integration.

https://doi.org/10.26459/hueuni-jssh.v129i6B.5490
PDF (English)

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