FACTORS AFFECTING THE ADOPTION INTENTION OF AI TOOLS IN LEARNING AMONG STUDENTS AT HUE UNIVERSITY
Vol. 135 No. 5A (2026), Original Article
Vol. 135 No. 5A (2026)

FACTORS AFFECTING THE ADOPTION INTENTION OF AI TOOLS IN LEARNING AMONG STUDENTS AT HUE UNIVERSITY

Original Article
https://doi.org/10.26459/hueunijed.v135i5A.8201
Published 2026-02-25
Nguyễn Phan Bảo Nhi
Trường Đại học Kinh tế, Đại học Huế
Hoàng Trọng Hùng
Hue University, University of Economics
Hoàng Ngọc Thân
Trường Đại học Kinh tế, Đại học Huế

Keywords

AI tools’ adoption intention, Theory of Reasoned Action, Theory of Planned Behavior, Hue University students. ý định sử dụng công cụ AI trong học tập, lý thuyết hành vi hợp lý, lý thuyết hành vi hoạch định, sinh viên Đại học Huế.

Abstract

The objective of this paper is to analyze the factors influencing AI tools’ adoption intention in learning of students at Hue University. The research framework of this study was grounded in the integration of the Theory of Reasoned Action (TRA) and the Theory of Planned Behavior (TPB). To validate the proposed model, an empirical analysis was conducted using Structural Equation Modeling (SEM) based on a dataset of 300 valid samples collected from students at Hue University. The results indicate that there are three primary groups of factors, namely "Social Influence," "Attitudes," and "Perceived Behavioral Control," affecting the "Behavioral Intention." Besides, the "Attitudes" factor is influenced by two independent variables: "Perceived Usefulness" and "Perceived Ease of Use." These two factors directly impact "Attitudes" and, through it, indirectly influence "Behavioral Intention." Based on the results, the study proposes some managerial implications to promote the adoption intention of AI tools in learning among students at Hue University.

https://doi.org/10.26459/hueunijed.v135i5A.8201

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